The Buy Malawi Strategy (BMS) was developed in November 2009 following a Presidential directive for formal launch of a programme to drive consumption of locally produced goods and services.
BMS replaced the previous Buy Malawi Campaign (BMC), 2009. The review of BMC led to formulation of the BMS after comprehensive consultations and validation of the BMS. The essence of the BMS is to encourage consumption of locally produced goods and services.
Malawi has such goods and services with sufficient appeal to the buyers. Consequently, the BMS is here to:
- enhance competitiveness of local firms;
- stimulate local production; and
- promote industrialization, a key priority of MGDS III.